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Analysis of asset scale of China's high-end mineral water industry in recent years

At present, imported water has always been in the leading position in the domestic high-end water market. After French "Evian" mineral water first entered China, after decades of high consumer training, high-end mineral water consumption habits have been developed. Most of the domestic high-end mineral water is actually in the middle-end position, and the price is slightly higher than that of the popular mineral water, which advertises a better quality water source. In recent years, domestic water production companies and foreign capital have also been eyeing the high-end water market.

With the formation of the domestic high-end mineral water consumer market, multinational giants such as Evian and Losbach have stepped up their efforts to promote the high-end water market and have stepped up their efforts to enter the Chinese market. At the same time, domestic mineral water manufacturers have gradually increased their investment in product development and market construction for the high-end market, and a number of high-end mineral water brands such as Pamir glacier mineral water and 5100 glacier mineral water have emerged.

By 2016, the gross profit margin of high-end mineral water was quite astonishing. In the middle of 2016, the gross profit margin of Tibet 5100 reached 63.5%, and it reached 82.22% during the peak period. This is similar to the gross profit margin of some high-end liquors. Taking Wuliangye as an example, its gross profit margin is around 75%. Such a huge market and profit margins also make high-end mineral water particularly attractive in the entire beverage industry, which is undoubtedly an important reason for attracting many companies to participate. In 2014, the scale of China's high-end mineral water assets was approximately 10.322 billion yuan, and by the end of 2016, it had grown to 20.345 billion yuan. In recent years, the domestic high-end mineral water market has developed rapidly. In recent years, the market share of high-end water has continued to grow. In 2016, the growth rate of retail sales was as high as 35%, while the growth rate of low-end water was around 12%. In 2014, the market size of my country's high-end mineral water industry was about 5.161 billion yuan, and by the end of 2016, the market scale reached 10.172 billion yuan.

Demand has spawned the market. The emergence of high-end mineral water brands is not only inseparable from the current environmental pollution and water pollution, but also the inevitable development of China's consumption from low-end to high-end, and it also reflects the trend of refined water use. With the transformation of people's life concepts, the consumption of high-end mineral water will continue to increase. Under favorable national policies, the market situation of China's drinking water will surely undergo earth-shaking changes under the leadership of real high-end water.

1. Analysis of enterprise quantity structure

In 2014, there were about 48 high-end mineral water companies in China. Nearly two high-end mineral water markets are trending well. The growth rate of the industry is higher than that of ordinary mineral water, and the number of companies entering is increasing. By the end of 2016, the number of high-end mineral water companies was 60. about.

Chart: Statistics on the number of enterprises in China's high-end mineral water industry from 2014 to 2016

Data source: Zhongyan Puhua

2. Industry asset scale analysis

In 2014, the scale of China's high-end mineral water assets was approximately 10.322 billion yuan, and by the end of 2016, it had grown to 20.345 billion yuan.

Chart: 2014-2016 China's high-end mineral water industry asset scale

Data source: Zhongyan Puhua

3. Analysis of personnel scale

Chart: 2014-2016 the number of employees in China's high-end mineral water industry

Data source: Zhongyan Puhua

In 2014, the number of employees in China's high-end mineral water industry was approximately 26,000. By the end of 2016, the number of employees had increased to 33,000.

Fourth, the industry market scale analysis

Chart: 2014-2016 China's high-end mineral water industry market size

Data source: Zhongyan Puhua

In recent years, the domestic high-end mineral water market has developed rapidly. In recent years, the market share of high-end water has continued to grow. In 2016, the growth rate of retail sales was as high as 35%, while the growth rate of low-end water was around 12%.

In 2014, the market size of my country's high-end mineral water industry was about 5.161 billion yuan, and by the end of 2016, the market scale reached 10.172 billion yuan.

Demand has spawned the market. The emergence of high-end mineral water brands is not only inseparable from the current environmental pollution and water pollution, but also the inevitable development of China's consumption from low-end to high-end, and it also reflects the trend of refined water use. With the transformation of people's life concepts, the consumption of high-end mineral water will continue to increase. Under favorable national policies, the market situation of China's drinking water will surely undergo earth-shaking changes under the leadership of real high-end water.

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